Mybeat interactive

	Mybeat Music http://www.mybeat.net
	Mybeat Studio SMS Solution http://www.mybeat.net/studiosms

Case Study - Steers Fast Food

Campaign
Keep It Real

Industry
Fast Food

Client
Steers

Background

Steers had previously run competitions, like other companies, that required a tremendous amount of organisation to manage the distribution and collection of competition entry forms. Mortimer Harvey decided to take a new approach by exploring the benefits of SMS interactivity.

The Steers campaign ran for an 8 week period with the objective of driving increased product sales. The campaign incorporated a competition with the grand prize of two Mini Coopers.

Objectives

To drive the sales of the Classic Combo product (ie. Cheese burger and chips).
Solve the competition's distribution complexity.

Mybeat Interactive provided the necessary technology to facilitate competition entry via the mobile phone. Each customer who purchased a Classic Combo could enter by simply sending an SMS message with their unique lucky number. This unique number was provided as a sticker on top of each Classic combo burger box (see sticker below).

Figure 1 - On-pack sticker

Each customer automatically received an entry confirmation by SMS. From a client perspective, live campaign statistics were available on Mybeat's website and the resulting database was available for Steers at the end of the campaign.

Results

The campaign was a success from both an agency and client point of view.
There was a sales increase for the duration of the campaign (this figure confidential).
The campaign received approximately 80 000 responses.

Select a case study:

	Fast Food Competition (Steers - South Africa)
	Fragrance Campaign (Tommy Hilfiger)
	Radio Interactivity (5FM, Metro FM - South Africa)

More Case Studies:

For more case studies fill in your details below and we will email you a full set case studies & pricing info.

Name
Tel.
Email

Why Mobile Marketing?

Benefits, Applications ...